Your Personal Brand Is More Than Your Follower Count
Your brand isn’t about numbers, it’s about how people experience you in real life.
We’ve been discussing personal brands at Fast Company for a while now—like since 1997—but most of the time when we discuss the Brand Called You, we fittingly focus on Twitter tai chi and LinkedIn leverage. While these mediums are essential, we do live at least some of our lives offline—and your personal brand is present there, though you don’t get automated emails about it.
What we need, then, is a more holistic perspective. Writing for Forbes, Glenn Llopis supplies us with one:
“A personal brand is the total experience of someone having a relationship with who you are.”
Branding isn’t acting the part—performing all day will drain you—but rather the consequence of living with authenticity. Like a wise woman once said, “brand is an exhaust fume from you running the engine of your life.”
John Paczkowski writing for AllThingsD in September of last year:
“One year from now, between Windows phones, Windows tablets and Windows PCs, we’ll see close to … 400 million new devices running those new operating systems,” Ballmer said during the unveiling of Nokia’s new Lumia smartphones this morning. “Those devices running Windows 8 and Windows Phone 8 represent the single largest opportunity for software developers today. Four hundred million per year? That is unrivaled. I’ll bet you right now, the next app developer to hit it really big will do so on Windows.”
Steve Ballmer and his outrageously funny predictions. I wonder what this man is doing in the tech industry. As somebody said it correctly in the comments: This person should be selling meat not twchnology.
Between Sand Hill Road and Wall Street lies a big country that is going to bear the brunt of the coming connected age. Sorry Mark, but in the age of data, Facebook is Standard Oil and you are Rockefeller.
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After struggling for a decade and surviving on government loans, Tesla turns profitable for the first time. I believe that electric car industry has reached the inflection point and Tesla is going to lead the revolution.